The panelists:
- Peter Barron: Male; Editor of Newsnight.
- Peter Bennett-Jones : Male; Founder of Tiger aspect group.
- Brent Hoberman: Male; Founder of online interior website mydeco.
- Tessa Jowell: Female; Minister for the Olympics.
- Siobhan Kenny: Female; Director of communications at publisher Haper Collins UK.
- Andrew Neil: Male; Publisher of Barclays brothers press Holding Group.
- Trevor Phillips: male; Is chair of the equality and humas rights commission.
- Chris Powell: Male; Chairman of Nesta.
- Janine Gibson: Female; Editor of Guardian.co.uk.
- Jane Matinson: Female; Editor of Mediaguradan.co.uk
2 & 3)
- Jane Tranter (10)- Involved in BBC and is controller of fiction.
- Lesley Douglas (19)- Controls BBC Radio 2 and 6Music.
- Jana Bennett (21)- BBC director of vision.
- Helen Boaden (23)- Director of BBC news.
- Ruth Jones (25)- Actress and writer.
- Marjorie Scardino (26)- Chief executive of Pearson.
- Elisabeth Murdoch (27)- Chairman and chief executive of Shine Group.
- Ashley Highfield (28)- Chief Executive of Project Kangaroo.
- Rebekah Wade (30)-Editor of The Sun.
- Julian Bellamy (32)- Channel 4 head of programming.
- Carolyn McCall (35)- Chief executive of Guardian Media Group.
- Gail Rebuck (36)- Chairman and chief executive of Random House UK.
- Sly Bailey (38)- Chief executive of Trinity Mirror.
- Arianna Huffington (47)- Founder and editor- in-chief of Huffington Post.
- Dawn Airey (50)- Chair and chief executive elect of channel 5
- Veronica Wadley (52)- Editor of London Evening Standard.
- Jane Bruton (56)- Editor of Grazia.
- Lucian Grainge (64)- Chairman and chief executive, Universal Music Group International.
- Joanna Sheilds (66)- AOL executive vice-president and president of People's Network.
- Caroline Michel (73)- Chief executive of PFD.
- Katie Price (83)- Reality TV star and Author.
- Eileen Gallagher (97)- Chief executive of Shed Media.
- Emily Bell (98)- Director of Digtal Content, Guardian News & Media.
