Age: 15-18
Class: Student class E
Attitudes: Laid back and try to keep up to date with the latest trends.
Aspirations: To make a lot of money.
Target advertisers:
- Powerade
- Nike
- Foot Locker
- Pro Evolution Soccer
- Lucozade
- Adidas
- Fifa (EA Sports)
- Microsoft X Box
- Setanta
- Sony Playstation
- Rolls Royce
- BMW
- Nintendo Wii
- Nokia
- Reebok
- JD Sports
- Samsung
- Sky Sports
The competition would be on sky sports. How to win would be to respond to a simple question 'Who went the whole 2003/04 premiership season unbeaten?' A.Chelsea B.Liverpool C.Arsenal D. Manchester United. They would tick the correct box and below they would have to give details e.g. address. They would send it by post. The prize will be a whole month free of sky sports. This would include Sky Sports 1 and 3. Also sky sports news.
Pitch
The reason that this should be promoted in this way is it may increase the amount of people who have sky sports. As your sports channel is the leading brand of sports channels it is likely people who do win this competition will subscribe to sky sports after the duration of free viewing. Therefore it is likely the money that may be lost from this free viewing will be re-gained. Also people who win and end up subscribing permanently may let other people who don't have sky sports be aware of the channel. It could possibly increase the popularity of sky sports. Furthermore they would become interested in the other sports channels sky sports 2 and xtra.
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