A Rapper's Ambition

'A Rapper's Ambition' is a film trailer that follows the journey of an upcoming rap artist. The narrative centres around a struggling rapper with big ambitions.

Lighting: You can tell from the trailer the majority of the time the lighting isn't too significant. However from the start you see the character walking through an alley in daylight by himself. This gives the impression that he is frustrated. Also that he is not where he wants to be. The lighting gets darker to show there is a sense of seriousness about what is being addressed.

Institutional values: The story that 'A Rapper's Ambition' conveys is that perseverance will get you to where you want to be. Also if you're not determined enough and aren't willing to try you could ruin your life and chances of being a success.

Camera shots: Most of the camera shots are close ups to show the their expressions. Also it allows the reader to be aware of how they're feeling at the time. Furthermore some of the camera shots are looking down at the rapper to show that he is feeling inferior and like a failure.

Sound: The soundtrack played in the trailer is a beat that links well with the rapper as it gives the impression he is having a difficult time in his life. Also it is at a pace which allows the audience to feel interested in the trailer.

Timing: The trailer is fairly short at around 2 minutes. This is to give a short but huge impact to the audience. As it doesn't give a great deal of the story away but maintains people to want to watch the movie.

Language: The language used in the trailer consists of colloquial words. This is done to make it feel realistic about people who share similar aspirations to them. As they are likely to live in similar areas and communicate in the same way.