Individual Case Study

The genre of this trailer is likely to have similarities with my production. The age group it is mainly aimed at is 15-24 this is because they may relate to the situations in the film the most. A lot of the features of the film consist of criminal offenses such as drugs and violence. It conveys the message that 'crime doesn't pay'.

They maintained the audience from the previous film Kidulthood by having some characters from there. Therefore people who had a liking to Kidulthood were going to watch this film. However they also had new characters to gain more interest.

The beginning of the trailer starts off quite peacefully at first. Suddenly the camera shots are very quick which matches the tempo of the soundtrack. This is important for the trailer as it provides an impact to the viewer by showing them what the film is about. Also by doing this it hints excitement and the unexpected. The audience that the film is aimed at is attracted to the trailer as it has characteristics that they would take interest in e.g fast shots and a quick tempo soundtrack.